1 Match the definitions to the words in the box. There are two extra definitions.
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ad break appeal to be aimed at consumer launch product placement sample sponsor |
1 a person who buys goods or services for their own use ……consumer……
2 to give money to someone to support an activity or event ……………………
3 to interest or attract someone ……………………
4 a way of advertising something by supplying it for use in films or TV programmes ……………………
5 a short interruption of a TV or radio programme to broadcast advertisements ……………………
6 an idea that you are certain is true ……………………
7 a small amount of something that shows you what it is like ……………………
8 to make something available for the first time ……………………
9 to make something known to a particular group of people ……………………
10 very unusual or noticeable in some way ……………………
Answer
2 sponsor
3 appeal to
4 product placement
5 ad break
7 sample
8 launch
9 be aimed at
2 Complete the sentences with words from Exercise 1.
1 There is too much advertising on this channel, there’s an ……ad break…… every three minutes.
2 The company has arranged this event to celebrate the ………………… of a new product.
3 This company ………………… the City Fun Run, which helps raise money for the local community.
4 I think the advert needs to be ………………… a younger age group.
5 It’s important to know what the ………………… think of this ad campaign.
6 Did you notice all the ………………… in the film?
7 We believe that this ad ………………… children but not to their parents.
8 Would you like to try a ………………… from our new baking range?
Answer
2 launch
3 sponsors
4 aimed at
5 consumers
6 product placement
7 appeals to
8 sample
3 Match the sentence halves. There are two extra endings.
1 It’s important for children to have a well- …B…
2 This jewellery brand is globally ……
3 I try to use environmentally ……
4 This product has been scientifically ……
5 These new water heaters are incredibly ……
6 This website is regularly ……
7 Do you think this brand is ecologically ……
8 I want to be financially ……
A economical and will reduce your heating bills dramatically.
B balanced diet to help them maintain their health.
C safe to use or should I get the more expensive one?
D independent from my parents as soon as I leave college.
E friendly brands of cleaning products at home.
F recognised to improve your skin condition if used regularly.
G recognised and incredibly popular.
H safe and sound after three hours of searching.
I proven to protect your skin from the sun.
J updated to keep users in touch with current events.
Answer
2 G 3 E 4 I 5 A 6 J 7 C 8 D
4 Complete the sentences with a word from the box and an appropriate second word.
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ecologically environmentally financially globally incredibly regularly scientifically well- |
1 It isn’t ……scientifically…… ……proven…… that taking a vitamin C pill every day prevents colds.
2 If I get this job I can be ………………. ………………. because it’s a well-paid position.
3 Katie loves wearing ………………. ………………. brands of accessories such as Burberry and Chloe.
4 We encourage students to cycle to school because it’s ………………. ………………. .
5 If you had made sure your computer was ………………. ………………. it wouldn’t have crashed.
6 I try to eat a ………………. ………………. diet but it’s difficult when I’m travelling a lot.
7 This is a new car which is ………………. ………………. to run; it hardly uses any petrol at all.
8 I like to be ………………. ………………., so take my own shopping bags when I go to the supermarket.
Answer
2 financially independent
3 globally recognised
4 environmentally friendly / ecologically safe
5 regularly updated
6 well-balanced
7 incredibly economical
8 ecologically safe / environmentally friendly
5 Choose the correct options.
A: I find all this junk mail we get really annoying.
B: Plus it’s not at all (1) environmentally friendly / incredibly economical. Just think of all the paper that is wasted with all this advertising. Not to mention the free (2) samples / product placements that we throw away because they don’t (3) appeal to / sponsor us.
A: There are too many adverts on the TV these days too. I tried watching a film last night but there were so many (4) ad breaks / consumers that I gave up. It’s better to (5) shoot / stream a film online, then you don’t get any interruptions.
B: Why do the (6) environmentally safe / globally recognised companies need to keep advertising all the time? Don’t they have enough regular clients who are (7) bothered about / loyal to their products?
A: They’re not (8) concerned about / content with the consumers they’ve got, they are always looking for more.
Answer
2 samples
3 appeal to
4 ad breaks
5 stream
6 globally recognised
7 loyal to
8 content with
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